Case Study: XRay.Tech saves nearly 50 minutes per client with Coupler.io

How Coupler.io helped no-code agency XRay.Tech to track and analyze their time

XRay.Tech, a no-code automation and data consultancy, needed a better way to analyze the data from its mindful, Google Calendar-based time tracking system. The challenge was that Google Calendar was not a suitable platform for gaining meaningful insights, and manually moving the data to an analytics platform like BigQuery would be too burdensome.

Coupler.io provided a data automation solution by automatically importing the time tracking data from Airtable into BigQuery on a daily schedule. This allowed XRay.Tech to thoroughly analyze how time was spent, leading to key operational decisions. The solution saved the company 50 minutes per client on billing preparation and provided the insights needed to shift entirely to more profitable membership and project-based billing models.

XRay.Tech

Mark Campos

Head of Product