Case Study: The Fresh Market achieves $1.8M in savings and 67% faster PO processing with Coupa Software

Spend Savvy From Coupa Tech Brings Savings to The Fresh Market

The Fresh Market, a boutique specialty grocery headquartered in Greensboro, NC, struggled with an outdated spend system that left the company with poor visibility and control—most notably a $3 million summary invoice with no matching—and slow, time-consuming purchase order processing. The retailer needed a simple, easy-to-use solution so employees could remain focused on the sales floor.

By adopting Coupa Pay, Coupa Invoice, and Coupa Spend Analysis, The Fresh Market implemented three-way matching between orders, invoices, and AR, gaining visibility and hard savings. The initiative delivered $1.8M in savings, more than $7 saved per purchase order, a 67% reduction in PO processing time, and 750 hours (about $365,000) saved annually in invoice processing—plus faster implementation and an improved user experience.

The Fresh Market

Cliff Gott

Former Director of Non-Merchandise Purchasing