Case Study: Freeman achieves $40 million in spend savings with Coupa

A Coupa Software Case Study

Freeman saves $40 million with Coupa

Freeman, a company that helps organizations plan events, faced the challenge of needing to rapidly scale its operations down to preserve cash during the pandemic and then quickly ramp back up to meet returning demand for in-person events. They also needed to reduce risk by improving their purchase order-backed invoice rate and train 6,000 employees on a new system to drive user adoption and reduce off-contract spending. To address this, they turned to Coupa Software.

Coupa implemented its Procure-to-Pay, Contract Management, and Invoicing solutions, providing Freeman with a unified platform. This gave the company greater visibility and control over its spend cycle. The solution automated thousands of invoices monthly, leading to a 90% PO-backed invoice rate and a significant increase in on-contract spending from 13% to 51%. As a result of using Coupa, Freeman achieved $40 million in spend savings over three years.


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