Case Study: Dentsu achieves real-time global financial visibility and automation with Coupa Software

Dentsu Transforms Global Financial Operations with Coupa’s AI-Native Platform

Dentsu, a global marketing, media, and communications network operating in more than 140 markets, was challenged by fragmented ERP and treasury systems, limited cash visibility, manual spreadsheet-based processes, and decentralized procurement workflows that created inefficiencies, compliance gaps, and supply chain risk. Dentsu partnered with Coupa Software, using Coupa Treasury, Procurement, and Supplier Risk & Performance to bring order to its complex global financial operations.

Coupa Software implemented a centralized, AI-native platform that connected Dentsu to 16 core banks, enabled real-time cash visibility across 69 countries, and automated FX trading, supplier onboarding, and payment processes. The results included automating 6,000+ FX trades worth £16.9 billion annually, saving 1,800+ hours per month through payment automation, saving 280+ hours monthly in netting, reducing bank charges by £30K per year, and helping Dentsu avoid planned headcount growth while improving reconciliation and supplier risk management.

Dentsu

Robert Taylor

Operations Director for Procurement