Case Study: Bass Pro Shops achieves 100% spend visibility and exceeds post-acquisition synergy goals with Coupa Software

Bass Pro Shops Realizes Acquisition Synergies with Business Spend Management

Bass Pro Shops, a North American leader in outdoor retail, faced a major post‑acquisition challenge after buying Cabela’s: despite hundreds of millions in indirect spend, multiple ledgers and decentralized buying left the company without the visibility needed to consolidate categories, negotiate favorable deals, or hit aggressive synergy targets following the nearly $5B acquisition.

Bass Pro deployed Coupa Spend Analysis to connect to all ERPs and classify 100% of combined non‑merchandise spend, enabling consolidated sourcing, on‑contract buying, and a roll‑out of the full Coupa BSM Procure‑to‑Pay suite. The result was complete spend visibility, exceeded synergy goals, and stronger procurement controls with increased CFO engagement.

Bass Pro Shops

David Elford

Director of Non-Merchandise Procurement