Case Study: American Red Cross improves spend visibility, diversity goals, and ROI with Coupa

American Red Cross boosts diverse supplier spend by 35% with Coupa

The American Red Cross faced challenges with its procure-to-pay process, including a lack of spend visibility and control, inefficient manual workflows, and difficulty meeting its diversity and inclusion benchmarks for supplier spending. To address these issues, the organization turned to Coupa's Business Spend Management (BSM) platform.

Coupa implemented its AI-powered BSM solution, which delivered rapid results. The Red Cross achieved a 35% increase in spend with diverse suppliers, $15 million in cost reduction, and $4 million in working capital improvement. Additional outcomes included an 87% on-contract spend rate and a 50% reduction in paper use, putting the organization on track for a 3x return on investment through this self-funded transformation.

American Red Cross