Case Study: American Eagle Outfitters achieves 97% faster labor planning and faster shipping with Coupa Software’s Supply Chain App Studio

American Eagle Outfitters Confronts Supply Chain Complexity with Innovation and Intelligence

American Eagle Outfitters (AEO), a global specialty retailer, faced rapidly rising e‑commerce demand that exposed legacy systems, error‑prone spreadsheet processes, fragmented data feeds and a complex supply chain. A planned three‑year regionalization of distribution had to be compressed into four months when COVID‑19 closed stores and the business shifted to 100% online fulfillment.

AEO adopted Coupa Supply Chain App Studio to build and deploy 10 purpose‑built apps that centralized data and automated decision support for labor planning, inventory allocation and assortment. The apps delivered faster shipping and optimal inventory positioning, sped labor planning by 97%, cleared Cyber Monday backlogs in days, enabled four 3PL nodes in four months, and cut delivery time by about 1.5 days while driving strong user adoption.

American Eagle Outfitters

Guru Pundoor

Vice President of Supply Chain Strategy, Planning and Execution