Case Study: IrisVision improves adoption, onboarding, and retention with Countly

Better planning and execution of product roadmaps

IrisVision, a HealthTech company providing wearable technology for people with degenerative eye conditions, faced challenges in user onboarding, customer retention, and product roadmap development. They needed an analytics solution to identify friction points for new users, understand what factors influenced retention, and gain deeper insights into customer experience to guide feature development. They implemented Countly, a product analytics platform, to address these issues.

Using Countly's Drill, Dashboard, and Flows features, IrisVision gained comprehensive insights into user behavior. This allowed them to enhance their onboarding support services, identify and replicate positive retention patterns, and incorporate user feedback directly into their product development cycle. Countly enabled the company to make quicker, data-driven decisions, which boosted customer experience, improved retention, and resulted in a more robust and intuitive product roadmap.

IrisVision

Adeel Bhatti

Manager of Business Operations