Case Study: AM Fire and Security Group achieves faster, more accurate estimates and business growth with Countfire

How AM Fire and Security Group use Countfire to help them grow

AM Fire and Security Group, a 30‑year‑old fire and life‑safety systems contractor with over 30 staff, faced the common estimator challenge of maximising time and accuracy when pricing large, multi‑drawing projects—work that had previously required printing drawings, manual counting with highlighters and slow spreadsheet entry. Their sole estimator, David Slater, adopted Countfire’s automated take‑off/counting software to address this inefficiency and reduce the risk of costly omissions on complex tenders.

Using Countfire, AM Fire and Security cut counting time dramatically (a five‑floor job that once took a morning now completes within an hour), gained greater confidence in estimate accuracy (avoiding errors that could cost up to £250,000), and produced clean, per‑floor/item breakdowns for clients. The improved tender throughput and professionalism has already translated into more work and plans to hire an apprentice—outcomes the company says let Countfire pay for itself, often within a single project.

AM Fire and Security Group

David Slater

Electrical Estimator