Case Study: Rogers boosts subscriber loyalty and OTT competitiveness with CounterPath Bria

Rogers - Customer Case Study

Rogers, Canada’s largest mobile communications provider, wanted to retain customers and reduce the migration of voice and text traffic to competing over-the-top services like Skype and FaceTime. The company needed a unified communications experience that extended its existing mobile number across smartphones, PCs, laptops, and tablets. CounterPath’s Bria softphone technology was used to help power the Rogers One Number service.

CounterPath implemented a phased solution that first launched a desktop/laptop portal and later expanded to iOS and Android apps, all tied to the subscriber’s existing mobile number. The service enabled calling, SMS, IM, video calling, and contact syncing across devices, with call handoff between devices and free domestic calling in Canada. Results included strong adoption, over 140,000 downloads per month, a top-30 ranking in Canadian iTunes and Google Play stores, reduced churn, and recaptured incremental revenue from international calls and SMS.

Rogers