Case Study: The Mountains Recreation & Conservation Authority achieves greater community engagement with Counterintuity

The Mountains Recreation & Conservation Authority boosts website traffic 300% with Counterintuity

The Mountains Recreation & Conservation Authority (MRCA) faced the challenge of fostering community engagement and ecological restoration for its Upper Los Angeles River revitalization project. They partnered with the vendor Counterintuity to develop a tailored digital marketing and communication strategy to connect with residents and stakeholders.

Counterintuity implemented a suite of adaptive tools, including compelling brochures, online surveys, targeted social media content, and advertising. This strategy successfully transformed technical information into engaging narratives. The campaign resulted in a 300% growth in website traffic, 200,000 targeted impressions, and 10,000 digital engagements, significantly expanding awareness and community involvement for MRCA.

The Mountains Recreation & Conservation Authority (mrca)