Case Study: Pasadena Symphony & POPS boosts ticket sales with Counterintuity's Google Grant management

Pasadena Symphony & POPS drives 46,356 clicks with Counterintuity

Counterintuity provided Google Grant management services to the Pasadena Symphony & POPS. The challenge for this small organization was to leverage the Google Grants program for free PPC advertising, a task made daunting by the platform's complex restrictions and their own limited staffing resources.

Counterintuity devised and deployed a nonprofit PPC campaign to promote over 40 concerts. The results were significant, achieving 46,356 clicks, 1.65 million impressions, and a 2.81% click-through rate. Counterintuity's solution delivered these results with zero ad spend, saving the Symphony over $69,000 and directly converting interest into ticket sales.

Pasadena Symphony & POPS