Case Study: Coalition for Responsible Community Development engages stakeholders with Counterintuity's creative annual report design

Coalition for Responsible Community Development earns platinum MARCOM award with Counterintuity

The Coalition for Responsible Community Development (CRCD), a nonprofit serving low-income residents in South Central LA, faced the challenge of communicating its annual achievements in a way that was informative, compelling, and innovative for its stakeholders. They partnered with the vendor Counterintuity for annual report design services to meet this challenge.

Counterintuity implemented a creative solution by designing an annual report inspired by video game progression, framing CRCD's milestones as achievements and levels to visually showcase their impact. The result was overwhelmingly positive feedback from stakeholders who praised the unique format. Counterintuity's work, which also included designing CRCD's award-winning website, successfully empowered the nonprofit to amplify its mission and engage its community.

Coalition for Responsible Community Development (crcd)