Case Study: Coalition for Responsible Community Development boosts nonprofit visibility and program engagement with Counterintuity's Google Grant management

Coalition for Responsible Community Development boosts nonprofit visibility with Counterintuity's $10,000 Google Ad Grant management

The Coalition for Responsible Community Development (CRCD), a nonprofit based in South LA, was struggling to effectively utilize its $10,000 monthly Google Ad Grant. Despite the substantial ad spend available, they found it notoriously tricky to stay compliant with the rules and achieve meaningful results, such as raising awareness and increasing sign-ups for their community programs.

Counterintuity implemented a strategic Google Grant management service for CRCD, focusing on reach, relevance, and results. Their solution involved building action-oriented landing pages, targeting high-intent keywords, and conducting ongoing optimization. This approach provided CRCD with stronger online visibility for their programs, significantly increased engagement with their services, and created an effective digital outreach strategy. Counterintuity's work successfully turned the ad grant into lasting change for the nonprofit.

Coalition for Responsible Community Development (crcd)