Case Study: Center for Living and Learning achieves a $5 million turnaround with Counterintuity

Center for Living and Learning grows from $100K to $5M with Counterintuity

The Center for Living and Learning, a nonprofit, faced a severe financial crisis when its primary funding from car donations dried up, reducing revenue to $100,000 and leaving it on the brink. A national competitor was also dominating its market. The organization hired Counterintuity for a comprehensive rebranding and strategic repositioning to address this challenge.

Counterintuity implemented a new brand and marketing strategy that shifted focus from car donations to the organization's core mission of providing second chances and reducing recidivism. This included targeted advertising, public relations outreach to key government decision-makers, and equipping leadership for advocacy. As a result of Counterintuity's solution, the Center for Living and Learning experienced a complete financial turnaround, growing its budget to $5 million and significantly expanding its impact.

Center for Living and Learning