Case Study: Uber mobilizes drivers to fight AB5 with Countable advocacy tools

Uber Utilizes Countable’s Advocacy Tools To Mobilize Its Driver Network

Uber faced an existential legislative threat from California Assembly Bill 5 (AB5), which would have reclassified gig workers as full-time employees and significantly increased operating costs while reducing driver flexibility. Uber needed a way to organize and mobilize its driver community around a common goal, but lacked the platform to do so.

Countable helped Uber launch independentdriver.org, a fully branded advocacy site that let drivers share information, resources, and personal testimonial videos about why they wanted to remain independent contractors. The campaign generated hundreds of driver videos and tens of thousands of page views, helping build momentum that resulted in a referendum being placed on the November 2020 ballot to overturn AB5.

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