Case Study: The McCain Institute builds a thriving human rights advocacy community with Countable

The McCain Institute Launches Non-Partisan Civic Engagement Platform

The McCain Institute partnered with Countable to launch a new non-partisan civic engagement community focused on human rights. Starting from scratch, the Institute needed a way to increase awareness, education, and participation while encouraging people to take meaningful action online.

Countable built the weholdthesetruths.org engagement platform, giving the McCain Institute control over content and interactive features while capturing first-party data. With Countable’s support, the community grew to more than 3,000 users within 12 months and generated over 11,000 actions, including 3,500 messages sent to 360 unique lawmakers.

McCain Institute