Case Study: Starbucks boosts employee civic engagement with Countable

Starbucks Promotes Civic Awareness And Participation To Its 300,000 American Employees On Countable's Platform

Starbucks partnered with Countable to help engage its 300,000 American employees in civic awareness and voter registration. As a large, CSR-focused company with locations across the country, Starbucks needed a centralized, non-partisan, brand-safe way to keep employees meaningfully engaged without the noise and negativity of mainstream social media.

Countable built Starbucks’ branded employee-engagement platform, starbuckspartnersvote.com, featuring interactive content on voting, inclusivity, Covid-19, worker safety, and volunteering. The platform was continuously refreshed and tracked, and it proved highly successful: thousands of employees engaged regularly, making it a cornerstone of Starbucks’ CSR efforts, with the company preparing to extend the site to its customers.

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