Case Study: Twitch empowers its audience to take action on net neutrality with Countable Action

Twitch put its audience in touch with lawmakers and empowered them to take action on net neutrality

Twitch, one of the world’s largest live streaming platforms, wanted to mobilize its highly engaged, internet-savvy audience around the fight for net neutrality. To do so, it worked with Countable Action and used the Lawmaker Messaging Tool to connect viewers directly with lawmakers and the FCC.

Countable Action helped Twitch launch a short three-day campaign that generated tens of thousands of messages to lawmakers. The effort delivered a 38% engagement rate with the Lawmaker Messaging Tool and a 62% conversion rate from engagement to message sent, successfully empowering Twitch users to speak up on net neutrality.

Twitch