Case Study: Los Angeles Times engages readers with a user-generated election video wall with Countable Action

The Los Angeles Times collected video submissions from people across the country about the 2016 presidential elections

The Los Angeles Times, one of the nation’s largest newspapers, wanted to create an engaging digital experience ahead of the 2016 presidential election that would highlight diverse voter perspectives and deepen reader connection. To do this, it worked with Countable Action on an interactive, user-generated video wall.

Countable Action helped the Los Angeles Times collect video submissions from people across the country and turn them into a rich-media wall featuring authentic opinions and stories about the election. The result was a compelling “America’s State of Mind on Election Day” experience that encouraged readers to submit their own videos, though no specific quantitative impact was provided.

Los Angeles Times