Case Study: Human Rights Campaign boosts donations and advocacy with Countable Action

The Human Rights Campaign used its video tool to showcase user-generated content and optimize its donation appeals

Human Rights Campaign (HRC), the largest LGBTQ civil rights advocacy group in the United States, worked with Countable Action to support both direct advocacy and year-end fundraising. HRC needed a way to engage supporters, gather compelling content, and strengthen donation appeals through social proof.

Using Countable Action’s lawmaker engagement tool and video testimonial tool, HRC collected user-generated videos from supporters and turned them into a video gallery and donation campaign assets. The approach helped HRC raise scores of thousands of dollars, send thousands of messages to Congress, achieve a 40% conversion rate to action-takers, and generate a 27% share rate across social media.

Human Rights Campaign