Case Study: Starbucks promotes employee civic engagement with Countable Action

Starbucks promotes its Action Center to facilitate civic education and engagement for its employees around the country

Starbucks, the global coffeehouse chain, wanted to make civic education and engagement easier and more accessible for employees across the country. To support this goal, Starbucks partnered with Countable Action and used its Action Center to help employees find nonpartisan political news, learn about civic issues, and contact lawmakers.

Countable Action implemented a digital Action Center with daily new content, custom calls-to-action, and dedicated pages for Starbucks initiatives and campaigns. The program has driven thousands of civic actions, including votes on legislation and messages to elected officials, while helping strengthen Starbucks’ employee-centered civic culture.

Starbucks