Case Study: Save the Adoption Tax Credit wins restoration of the tax credit with Countable Action

Save the Adoption Tax Credit won their campaign by empowering supporters to send heartfelt messages to lawmakers

Save the Adoption Tax Credit Coalition is a national network of organizations and individuals advocating to renew the adoption tax credit. Facing the challenge of connecting supporters with lawmakers in a lightweight, sustainable way during the 2017 tax reform debate, the group turned to Countable Action and its Lawmaker Messaging Tool.

Countable Action helped Save the Adoption Tax Credit launch a direct advocacy campaign that enabled supporters to send text and video messages to federal legislators. The effort generated tens of thousands of messages, achieved a 42% click-through rate from impression to engagement, and a 62% conversion rate from engagement to message sent, helping secure the restoration of the tax credit despite early signals it might be eliminated.

Save the Adoption Tax Credit