Case Study: NBC 5 Chicago boosts audience engagement with Countable Action

NBC5 Chicago (WMAQ) has empowered its audience to contact public officials and contribute their views on stories

NBC 5 Chicago worked with Countable Action to find a better way to engage viewers with the news and encourage them to take action on the stories they consumed. The station wanted to give its audience new opportunities to share their views and participate more directly in regular coverage, especially through user-generated video content.

Countable Action helped NBC 5 Chicago launch NBC5 Sound-Off, a feature that let viewers record short videos about specific topics and potentially see them air on television. The rollout included a custom explainer video from NBC5’s Charlie Wojciechowski and video calls-to-action embedded in coverage such as an article on recreational marijuana, helping NBC5 deepen audience engagement and stand out as a media leader, though no specific numerical results were provided.

NBC 5 Chicago