Case Study: Jon Tester amplifies Montana constituent stories with Countable Action

Jon Tester used user-generated video content to showcase heartfelt stories from Montanans in his 2018 election campaign

Jon Tester, a third-generation Montana farmer and U.S. Senate candidate, needed a way to gather authentic stories from people across the state and highlight the issues that mattered most to them in his 2018 re-election campaign. Countable Action helped support this effort with a user-generated video storytelling approach centered on “Testermonials.”

With Countable Action, Tester’s campaign collected videos from Montanans statewide and turned them into regional video montages, issue-based video galleries, and targeted social content. The result was broad engagement and stronger grassroots support, showing how Countable Action’s user-generated video solution helped amplify constituent voices and drive campaign impact.

Jon Tester

Jon Tester

Farmer