Case Study: Eleni Kounalakis engages supporters with Countable Action's Video Testimonial Tool

Eleni Kounalakis used her Video Testimonial Tool to collect heartfelt video content from constituents all across California

Eleni Kounalakis, running for California Lieutenant Governor in 2018, wanted to gather authentic stories and support from constituents across all 58 counties. She partnered with Countable Action and used its Video Testimonial Tool to collect genuine video content from supporters, activists, working families, students, and community leaders.

Countable Action helped Eleni surface user-generated video messages through an engaging video montage and a custom Action Center with voter resources for the midterm elections. The campaign saw a 34% conversion rate to video uploads from supporters across the state, strengthening her grassroots strategy with measurable constituent engagement.

Eleni Kounalakis