Case Study: eBay protects Internet-enabled small businesses with Countable Action

eBay gave New Yorkers the tools to advocate against the Internet sales tax with thoughtful video messages

eBay partnered with Countable Action to help New Yorkers advocate against an Internet sales tax provision being added to a final budget bill. Using Countable Action’s Lawmaker Messaging Tool, eBay aimed to equip supporters of Internet-enabled small businesses with a way to send thoughtful video messages to state lawmakers.

Countable Action enabled eBay to launch direct lawmaker messaging to New York lawmakers with rich video content, and the campaign achieved a 21% engagement rate with the Lawmaker Messaging Tool. The effort was successful: the Internet sales tax provision was not added to the final budget bill, helping eBay accomplish its goal.

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