Case Study: USAFacts empowers informed civic action with Countable Action

Coupling data with narrative journalism, USAFacts is empowering people to develop informed opinions and take civic action

USAFacts, a non-partisan, not-for-profit civic initiative founded by former Microsoft CEO Steve Ballmer, wanted to help more people discover and understand its data and use it to take informed civic action. Working with Countable Action, USAFacts looked to extend the reach of its reports beyond its own channels and into broader news and action-oriented content.

Countable Action partnered with USAFacts through a robust content partnership and Action Center on Countable, featuring USAFacts data in political news coverage and legislation summaries. The collaboration produced 25+ articles on Countable, drove thousands of actions, and generated tens of thousands of readers viewing USAFacts data, showing how Countable Action helped make nonpartisan data more actionable and widely used.

USAFacts