Case Study: KSTP-TV engages viewers and drives civic action with Countable Action

ABC5 Minneapolis engages its audience by empowering them to contact lawmakers and share unique stories and questions

KSTP-TV, owned by Hubbard Broadcasting and serving the Twin Cities as ABC5 Minneapolis, wanted to give viewers a meaningful way to engage with news beyond simply watching it. To support this goal, Countable Action provided KSTP 5 Take Action, using Lawmaker Messaging and Video Testimonial tools to help audiences act on the issues they learn about through broadcast and online coverage.

With Countable Action’s platform, KSTP-TV enabled viewers to contact lawmakers and share authentic questions, opinions, and stories tied to local and national issues. The results included thousands of viewers taking civic action and an average of about four lawmaker messages sent per action-taker, demonstrating strong engagement with actionable news.

KSTP-TV