Case Study: Nielsen Holdings achieves 50% faster response times for interactive data analytics with Couchbase

Nielsen Interactive data analytics at speed

Nielsen, a global performance-management company serving clients in more than 100 countries, needed to deliver Answers on Demand (AOD)—highly targeted ratings and retail data—against massive and continuously growing datasets. To track fast-moving consumer goods and produce timely client reports, the company required a backend that could persist user-generated report definitions and selections while providing extremely low latency and fast query performance beyond what their relational systems could deliver.

Nielsen implemented Couchbase as a document store and leveraged N1QL for big-data analytics, using caching to sidestep many Oracle limitations. The change delivered a 50% improvement in response times, reduced system management and update effort, and enabled more detailed, granular analysis of customer buying patterns to better serve clients.

Nielsen Holdings

Arvind Jade

Architecture Lead