Case Study: Sailfish Point Realty boosts market share with Cotton & Company

Sailfish Point Realty grows market share from 35% to 68% with Cotton & Company

Sailfish Point Realty, the on-site realty company for a private club community, challenged Cotton & Company to build its brand reputation and increase visibility during a competitive post-pandemic real estate boom in Florida. The community's remote location and lack of marketing had kept it a well-kept secret despite its significant updates and magnificent amenities.

Cotton & Company implemented a comprehensive digital marketing campaign, which included creating a new website and a self-published lifestyle magazine to showcase the community's unique lifestyle. This strategy successfully generated leads and increased interest. As a result of working with Cotton & Company, Sailfish Point Realty dramatically increased its market share within the community from 35% to 68% in a single year.

Sailfish Point Realty