Case Study: Inertia Growth achieves record open rates with Cotera

Record open rates with AI-powered personalization

The customer, Inertia Growth, faced the challenge of scaling truly personalized outbound campaigns for a client in a complex, regulation-heavy industry. Manually researching each prospect across Google, websites, and LinkedIn to find the right context was too slow. Inertia Growth turned to the vendor, Cotera, to solve this outbound research bottleneck.

Cotera implemented an agentic outbound workflow that automatically researches prospects from multiple sources and writes copy in the client’s exact brand voice using sales-call transcripts. This solution orchestrated the entire process from research to sending. As a result, Inertia Growth achieved record-high open rates with AI-crafted subject lines and reduced the time spent on research and copy creation from an entire afternoon to a single automated pass.

Inertia Growth

Hannah Carlson

CEO & Founder