Case Study: Westover Companies achieves higher occupancy and profitability with CoStar Group

Westover Taps Apartments.com and CoStar to Improve Occupancy and Profitability

Westover Companies, a 50‑year old owner/operator of more than 11,000 apartments across 55 communities (plus office and retail holdings in PA, DE, MD and NJ), needed higher‑quality leads and faster, data‑driven insight to keep properties leased and rents competitive. To solve this, Westover adopted Apartments.com for targeted advertising and turned to CoStar Group for comprehensive multifamily market data and competitive intelligence.

CoStar Group’s deep, up‑to‑date property data combined with Apartments.com’s targeted exposure gave Westover fast access to vacancy trends, concessions, amenities and unit mixes, eliminating manual research and enabling smarter pricing and upgrade decisions. As a result, Westover achieved markedly better lead quality, quicker market responses, streamlined executive reporting and improved occupancy and profitability — with CoStar Group’s market intelligence and Apartments.com’s lead generation driving measurable efficiency and revenue gains.

Westover Companies

Melissa Sampson

Marketing Director