Case Study: Heatherwood Luxury Rentals achieves a competitive market edge and faster development insights with CoStar Group (CoStar Market Analytics & Apartments.com)

Heatherwood Gains Competitive Edge, Furthers Reputation Using CoStar Market Analytics, Apartments.com

Heatherwood Luxury Rentals, a family‑owned owner and manager of more than 20 luxury residential communities across Brooklyn, Queens and Long Island, needed faster, more accurate competitive intelligence — including amenities, pricing, new construction and land/building sale details — to guide pricing, specials and new development decisions. To address this, Heatherwood partnered with CoStar Group, using CoStar Market Analytics and upgraded advertising on Apartments.com for real‑time market visibility.

CoStar Group implemented CoStar Market Analytics alongside enhanced Apartments.com listings, delivering verified rent comps, occupancy, concessions and construction data (backed by a database covering ~470,000 multifamily properties, 75,000 daily updates and six million monthly rent observations). Heatherwood now receives alerts on competing projects and sales, can set rents and concessions more strategically, make timely project adjustments, and has gained a measurable market edge and improved ability to pursue development opportunities.

Heatherwood Luxury Rentals

Michael Spampinato

Marketing Director