Case Study: Gerchick Real Estate achieves big‑firm competitiveness in multifamily brokerage with CoStar Group

Gerchick Real Estate - Customer Case Study

Gerchick Real Estate, a Phoenix-based boutique brokerage led by founder Linda Gerchick, specializes in small- to mid-sized multifamily investment planning and asset advisory. Lacking an in‑house research or marketing team but competing in a market dominated by larger firms, Gerchick needed fast, highly detailed multifamily data — including property details, comps, demographics and verified transactions — to support underwriting, client advising and broker relationships. To meet that need she uses CoStar Group’s commercial real estate and analytics platform.

CoStar Group delivered property-level data, market intelligence, imagery, professional reports and researcher support that Gerchick relies on to verify Phoenix fourplex information, segment cap rates by asset class, and quickly produce market materials. The result: Gerchick Real Estate has replaced other national data sources, strengthened broker conversations, saved time on deal work, and can “compete with the larger houses,” leveraging CoStar Group’s research to support her long track record (more than 2,500 fourplex sales in Phoenix) and ongoing multifamily deal flow.

Gerchick Real Estate

Linda Gerchick

Founder and Designated Broker