Case Study: Coldwell Banker Commercial West (Coldwell Banker Commercial) quadruples sales team and reduces research time by 60% with CoStar Group

Coldwell Banker Commercial West Reduces Research Time by 60% Using CoStar Property

Coldwell Banker Commercial West, a boutique commercial brokerage in downtown Calgary serving more than 500 clients, faced a hiring standstill as it tried to expand its sales team. Competing with larger firms, the brokerage lacked timely, reliable market and property data, which made research-intensive onboarding unattractive to top agent candidates; the firm turned to the CoStar research platform from CoStar Group to address that gap.

CoStar Group delivered a searchable market inventory and detailed property data that cut research time by about 60%, enabling faster, more accurate reporting and freeing agents to focus on business development. With CoStar Group’s platform, Coldwell Banker Commercial West recruited top brokers, quadrupled its sales team in less than 18 months, increased transactions and commissions above local standards, and now reports virtually nonexistent agent turnover.

Coldwell Banker Commercial

Rob Wilcox

President and Broker