Case Study: Travel Yukon reshapes winter travel perceptions with Cossette

Travel Yukon boosts winter visitation with Cossette in a 1:47 campaign

The customer, Travel Yukon, faced the challenge of its territory not being considered a top winter vacation destination. To address this, they partnered with the vendor Cossette to transform Yukon's reputation for extreme winter into a more compelling cultural proposition using advertising and content services.

Cossette developed the "Yukon Is a Little Bit Metal" campaign, which used strategic insight and breakthrough creative to reshape traveler perceptions. The solution successfully generated real visitation demand for Yukon by moving beyond traditional tourism advertising and creating a distinctive, standout campaign.

Travel Yukon