Case Study: McDonald’s breaks through to Gen Z with Cossette’s Menu Song Remix

McDonald’s revives its 1989 Menu Song with Cossette after 35 years

The customer McDonald's faced the significant challenge of connecting with Gen Z in a cluttered media environment, where capturing their attention seemed increasingly difficult. The vendor Cossette addressed this through an advertising and content initiative.

Cossette's solution was the Menu Song Remix campaign, which leveraged music and nostalgia by reimagining a 1989 McDonald's menu jingle. The campaign was launched like a music album across social channels, featuring limited edition vinyl and merchandise. This creative approach allowed McDonald's to promote its iconic menu items in a fresh and engaging way that resonated with a younger audience.

McDonald’s