Case Study: Les Roses FC de Montréal builds a bold women’s soccer brand with Cossette

Les Roses FC De Montréal builds a bold brand identity in 2 weeks with Cossette

Les Roses FC de Montréal, a new professional women's soccer team in a city that previously lacked one, faced the challenge of sparking local pride and interest. The vendor Cossette was enlisted to provide branding and design, content and influence, and digital services to help establish the team's identity.

Cossette developed a comprehensive brand identity steeped in local heritage, creating a logo representing defying the impossible and a custom typeface inspired by Montreal's iconic Farine Five Roses sign. This living brand system fused design with cultural depth to reshape the narrative of women’s soccer in the city. The vendor's solution successfully positioned the new team within the community, though the provided case study text does not include specific measurable results of the campaign.

Les Roses FC De Montréal