Case Study: Tripwire Interactive achieves rapid, easy-to-manage game marketing microsites with Cosmic

Road Redemption Launches a Marketing Microsite

Tripwire Interactive, a leading entertainment software developer and publisher founded in 2005, needed a way to quickly launch and manage marketing microsites for each game. To solve this, Tripwire launched its corporate website on Cosmic, using Cosmic’s headless CMS and API to power game-specific microsites such as Road Redemption.

Cosmic delivered a secure, fast back-end API that integrated with Tripwire’s React apps and a simple web-based dashboard so marketing staff can create, edit, and delete content on the fly; a dedicated studio manager now handles microsite content. As a result, Tripwire Interactive is building apps faster and rolling out real-time marketing campaigns more easily, with Road Redemption the first title benefiting from Cosmic’s system.

Tripwire Interactive

Owen Liversidge

Lead Developer