Case Study: ON24 drives 1,412% more organic blog traffic with CoSchedule

ON24 drives 1,412% more organic traffic with CoSchedule

ON24, a webinar marketing software company, faced the challenge of managing its content without a centralized process. This lack of organization, using no dedicated tool from vendor CoSchedule, led to missed deadlines and social media opportunities, hindering the growth of their online presence.

By implementing CoSchedule's Marketing Calendar, the ON24 team centralized all blog and social media planning. This solution allowed them to plan campaigns in advance and increase their output, leading to a quadrupling of annual blog posts and the consistent publishing of over 100 weekly social messages. As a result, ON24 drove a 1,412% increase in organic blog traffic over two years using CoSchedule.

ON24