Case Study: Laerdal Medical achieves centralized visibility and streamlined marketing planning with CoSchedule

Laerdal’s Global Marketing Team Increased Visibility By Centralizing Their Marketing Efforts In CoSchedule

Laerdal Medical, a global medical equipment company, struggled with fragmented marketing workflows: its 20-person marketing team relied on spreadsheets, emails, and multiple tools, which reduced visibility and made it hard to plan, prioritize, and distribute projects worldwide. To address this, Laerdal Medical implemented CoSchedule as a centralized marketing project management hub.

By centralizing all marketing projects in CoSchedule, Laerdal Medical gave its 20 marketers one place to view work, plan annual campaigns, prioritize initiatives, and redistribute tasks as needed. CoSchedule delivered clearer, more proactive project management, measurable increases in visibility and organization across the team, and helped ensure content is planned in advance, aligned with company goals, and adapted for a global audience.

Laerdal Medical

Erin Koschei

Digital Marketer