Case Study: Laerdal Medical achieves greater marketing visibility and organization with CoSchedule Marketing Suite

Laerdal Medical centralizes marketing for 20 teammates with CoSchedule

Laerdal Medical, a medical equipment company, faced a challenge due to its lack of a central project management hub. Using multiple tools like spreadsheets and email resulted in decreased visibility for its 20-person marketing team, making it difficult to distribute projects globally and align content with company goals. To solve this, they implemented Marketing Suite by CoSchedule.

By centralizing all marketing projects in CoSchedule's Marketing Suite, the team gained a single source of truth. This provided increased clarity and visibility, allowing the team to easily plan workflows, prioritize projects, and redistribute tasks. The solution empowered the team to proactively plan content in advance and effectively adapt it for a global audience, ensuring their work met overall company goals.

Laerdal Medical