Case Study: Yao Family Wines achieves streamlined event and marketing management with CoSchedule

How Yao Family Wines Manages Events + Marketing Promotions With CoSchedule

Yao Family Wines, a Napa Valley producer founded by Yao Ming, sells through a wine club, tasting rooms, and ecommerce. John Taylor, Director of Consumer Sales, was managing events, product releases, and multi-channel marketing with spreadsheets and paper lists and needed a single tool for project and campaign planning — so he adopted CoSchedule’s marketing calendar and task management platform.

CoSchedule delivered a shared calendar, task dashboard, campaign scheduling, and custom task templates that let John consolidate email, social, print, events, and product-release workflows in one place. The solution provided full visibility across campaigns, automatic updating of task due dates when launch dates shift, fewer mistakes during releases, and the bandwidth to take on new projects and better drive consumer sales for Yao Family Wines.

Yao Family Wines

John Taylor

Director of Consumer Sales