Case Study: University of South Carolina achieves a streamlined marketing workflow and eliminates 4+ tools with CoSchedule

How This University Streamlined Their Marketing Workflow And Eliminated 4+ Tools

The University of South Carolina Student Success Center, supporting 6,000+ students with a staff of about 20, struggled with chaotic, disjointed marketing and event coordination across Google Forms, spreadsheets, email and multiple tools (including Hootsuite). To streamline planning, collaboration, and social management they adopted CoSchedule, using features like Task Templates, Marketing Campaigns, Social Campaigns and the Pause Social Media tool.

CoSchedule centralized project requests, task assignments and discussions into a single source of truth, enabled multi-phase, multi-department campaign planning with visual timelines, and moved social scheduling into the same platform with a one-click Pause Social Media option for emergencies. The result: the team eliminated 4+ tools, effectively removed most email-based project communications, gained real-time visibility into progress and deadlines, and improved their ability to execute large events like Orientation on time.

University of South Carolina

Liz Carmon

Assistant Director of Marketing & Operations