Case Study: Lamar University achieves 10x project output and doubles social media reach with CoSchedule Marketing Suite

How This University Plans And Promotes Campaigns For Over 100+ Academic Programs (Every Year)

Lamar University’s 15-person marketing team struggled to bring visibility and growth to the school while managing campaigns for 100+ programs; disjointed processes and multiple tools led to missed deadlines and lost opportunities. To unify work and prove value, they adopted Marketing Suite by CoSchedule.

Using CoSchedule’s Marketing Suite, the team centralized all campaigns in one calendar, shared custom views with departments, and optimized social content—scaling from 5 to 50 projects per month (a 10x increase), doubling social media reach and impressions, and giving managers clear, measurable visibility into marketing efforts.

Lamar University

Bri Gore

Social Media Manager