Case Study: Vega achieves a centralized company-wide promotional calendar and streamlined marketing with CoSchedule

How This Team Organizes Their Entire Company’s Promotional Calendar In One Tool

Vega, a premium plant‑based lifestyle and performance nutrition brand based in British Columbia, faced a fragmented promotion process as many teams contributed content into disparate spreadsheets. Their 32‑person marketing organization needed a single source of truth for organic and paid social, email, webinars and other promotions, so they adopted CoSchedule — including features like ReQueue and Saved Calendar Views — to gain a real‑time, company‑wide view of their promotional calendar.

CoSchedule centralized Vega’s project management and social automation: the team manages all marketing projects in one calendar, uses Saved Calendar Views to filter by team or channel, and runs seasonal ReQueue groups to automatically reshare evergreen content. The result was faster decision‑making (turning hour‑long planning headaches into five‑minute conversations), improved cross‑team collaboration, more efficient scheduling, and greater social reach from automated resharing.

Vega

Elizabeth Jarrard

Content Marketing Specialist