Case Study: Smart Passive Income achieves 34% more subscribers in less than three months with CoSchedule

How This Team Gained 34% More Subscribers in Less Than Three Months

Smart Passive Income, run by Pat Flynn, faced a sprawling, “scrappy” content operation—managing blogs, podcasts, social, and courses across a distributed team using spreadsheets and working close to deadlines. To centralize planning and improve consistency they adopted CoSchedule, using its editorial calendar, task manager (task templates and standalone tasks), color filters and saved calendar views to organize and pre-plan production.

CoSchedule’s calendar, task templates and collaboration features gave Smart Passive Income full visibility into workflows, let them produce content well in advance, and streamline team priorities. As a result, the team moved to four-plus months of content completed in advance, saw a 15% traffic increase in one month and gained 34% more subscribers in under three months.

Smart Passive Income

Pat Flynn

Founder