Case Study: Convince & Convert achieves 10+ hours saved per month on content marketing with CoSchedule

How This Remote Team Saves 10+ Hours Per Month On Content Marketing

Convince & Convert, a 22-person consulting and media firm led by Jay Baer, produces a high volume of content (about 48 posts, 5 podcasts, and 4 newsletters monthly while vetting 50–200 submissions weekly) but struggled with a haphazard workflow using spreadsheets, email threads, and a poor WordPress calendar—challenges amplified by a remote team. To solve this, they adopted CoSchedule’s editorial calendar and project management tools.

CoSchedule delivered task templates, calendar views, and in-content discussions that centralized workflows, clarified recurring responsibilities, and kept remote contributors aligned. As a result, Convince & Convert eliminated endless email hunts, enabled more autonomous collaboration, and saved over 10 hours per month on content marketing, allowing the team to focus on publishing higher-quality content.

Convince & Convert

Jay Baer

Founder