Case Study: Campaign Monitor manages rapid growth and streamlines editorial workflow with CoSchedule

How This Marketing Team Managed Rapid Growth Using CoSchedule

Campaign Monitor, an email marketing provider used by over 200,000 businesses, faced rapid growth that made coordinating a cross-functional marketing team and a mix of internal and freelance contributors increasingly difficult. To keep production flowing and provide organization-wide visibility into what was being published, Campaign Monitor adopted CoSchedule to orchestrate its editorial calendar and manage content workflows.

Using CoSchedule, Campaign Monitor implemented project task templates for each recurring content type, color-coded labels for content pillars, and a shared calendar to assign tasks and gather feedback during regular editorial meetings. As a result, the team can consistently plan one to two months in advance, contributors submit content two weeks before go-live, and the organization gains clearer accountability and transparency—helping Campaign Monitor move projects from idea to publish on time and with precision using CoSchedule.

Campaign Monitor

Kim Courvoisier

Director of Content Marketing & Social Media